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Ep01: Story R&D: Lance Weiler: StoryLabs & Screen Australia Clinic
The Creative Story World Process – How transmedia is both commercial and real, the studio and broadcast system and how to create stories that engage and extend across platforms. Exploring services...
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Ep02: Story Community: Laurel Papworth: StoryLabs & Screen Australia Clinic
The Story Community. Building community around your story and game world and then growing and managing that community. Using examples of Big Brother, Master Chef and various online games, a...
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Ep03: The Writers Dream inside the Nightmare: Neil Richards: StoryLabs &...
A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenced stake-holders creates a freedom of its own and how trans-channel entertainment can...
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Ep04: Creatively Failing Forward: David Varela: StoryLabs & Screen Australia...
Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community thinking....
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Ep05: Making Transmedia Make Money: Jennifer Wilson: StoryLabs & Screen...
Making Transmedia Make Money - Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores many digital business models and shows how they...
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Ep06: Making Stories Gameful: Matt Costello: StoryLabs & Screen Australia Clinic
Making Stories Gameful - Creative IP and Desiging Play – Looking at Rage as a study of how to take IP from game, to book, to film. How to approach original branded IP and creatively develop from story...
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Ep07: When Participation Becomes Promotion: AntheaFoyer: StoryLabs & Screen...
When Participation Becomes Promotion. How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create...
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Ep08: The Business of Games as Transmedia Brands: Tony Reed: StoryLabs &...
The Business of Games as Transmedia Brands - A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi...
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Ep09: A Tale of Two Multi Platform Campaigns: Anthony Mullins: StoryLabs &...
BAFTA winner Anthony Mullins (Creative Director of Hoodlum at the time of this recording) takes us through his companies process in developing multi platform stories then segues into comparing their...
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Ep10: The Story of Transmedia Marketing Stories: Brian Cain: StoryLabs &...
The Story of Transmedia Marketing Stories - Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Heist...
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Ep11: The Multi Platform Story Ecosystem: Brian Seth Hurst: StoryLabs &...
The Multi Platform Story Ecosystem - Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good,...
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Ep12: Mobile Movie Mayhem: Jennifer Wilson: StoryLabs & Screen Australia Clinic
Mobile Movie Mayhem - Jennifer a Director at the Project Factory, gives a deeply practical view of mobile for TV and Film extensions and how to deal with the paradox of making mobile apps to market...
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Ep13: Playing with Film: Matt Costello: StoryLabs & Screen Australia Clinic
Playing with Film: Discovering and Shaping Gameplay in a Storyworld - Matt tackles the complex issue of how to carefully meld storytelling and game play. Starting with the philosophy that "Puzzles are...
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Ep14: Igniting Imagination of Many Architecting Story - Lance Weiler -...
Igniting the Imagination of Many, Architecting Story Worlds - Lance Weiler - Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it...
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Ep15: Building TV and Film Communities - Laurel Papworth - StoryLabs & Screen...
Building TV and Film Communities - A presentation by Laurel Papworth, given at the StoryLabs & Screen Australia Film 3.0 labs and digital ignition seminar held in Sydney in late Nov 2012....
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Data Driven Storytelling - Gunther Sonnenfeld - StoryLabs Podcast Ep16
DATA DRIVEN STORYTELLING - "We don't know all that much about our audiences" - Gunther explores the merging of behavioural research and monitoring with new form film, TV branding and it's ultimate...
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